The Tourism Authority of Thailand (TAT) roadshow continues to collect a head of steam with the Netherlands the newest European country on its hit list.
Last week, the TAT was in Germany at the ITB Berlin 2023 event to officially launch the ‘Visit Thailand Year 2023: Amazing New Chapters’ marketing campaign, which aims to promote sustainable and responsible tourism in Thailand, specializing in meaningful journey experiences. Yesterday, the TAT, and the Tourism Association of Koh Samui, Surat Thani, organised the Post ITB Roadshow in Amsterdam, Netherlands on March thirteen.
The roadshow gathered numerous dignitaries that included: Surat Thani Governor Vitchavut Jinto, Thai Ambassador to The Hague Chatri Archjananun, Deputy Director of TAT in the Paris office Nuttira Aumponpan, over forty journey brokers from the Netherlands, 20 entrepreneurs from Koh Samui, Koh Pangan, Koh Tao, and Khao Sok, and airlines such as Bangkok Airways and EVA, which provide direct flights from Amsterdam to Thailand.
Business discussions between the Thai entrepreneurs and Dutch members proved profitable, reported KhaoSod. Exclusive expressed keen curiosity in learning extra about accommodations, activities, costs, and other package excursions to close by areas corresponding to Koh Samui, Koh Pangan, Koh Tao, and the town of Surat Thani. The focus was on cultural excursions and wellness, with an emphasis on selling environmentally friendly tourism, together with low-carbon tourism. Moreover, the province plans to mix the marketing of Khao Sok National Park and Cheow Lan Lake for the upcoming summer.
The promotion is predicted to attract more vacationers from the Netherlands to the province this yr, with hopes that the variety of vacationers will return to pre-Covid ranges. Local businessmen are keen to offer vacationers with significant and sustainable travel experiences.
Chengdu to Samui
Koh Samui is now opening its doors to Chinese visitors. According to Kanokkittika Kritwuttikon, the director of TAT Koh Samui, a single weekly flight from Chengdu to Samui is scheduled this month.
The flight, which will make the most of an Airbus A319 that can accommodate one hundred forty passengers, is ready to depart every Sunday. However, the TAT Samui has plans to increase flight frequency to 3 occasions per week come May.
Kritwuttikon disclosed that the majority Chinese tourists typically journey solo and keep for a median of seven days. She famous that the region is a favourite vacation spot for high-spending Chinese travellers, with 308,303 visitors recorded in 2019. These tourists spent an average of 6,118 baht per day, which amounted to a staggering 14 billion baht in income – a remarkable 24% of the foreign spending within the region.
The TAT is projecting that roughly 300,000 Chinese vacationers will visit Thailand within the first quarter of 2023, indicating regular development within the sector. Nevertheless, the organization is optimistic that the development will persist throughout the year and push the number of Chinese guests to 5 million by 2023..