Siam Piwat unveils the “ONESIAM SuperApp” – a smart platform that delivers extraordinary experiences

Press Release
Joining forces with partners throughout thirteen industries to create a world of digital enterprise via a world-class ecosystem of success.
Bangkok (December 9, 2021) – Reinforcing its place as the thought chief, Siam Piwat Company Limited, a leading retail and real property developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and one of the joint homeowners of ICONSIAM and Siam Premium Outlets Bangkok, is unveiling the ONESIAM SuperApp – the Universe of Extraordinary Experiences, which brings collectively experiences beyond expectations into a single platform. In conjunction, the corporate is also advancing its Co-creation initiatives by joining forces with revolutionary organizations, partners, retailers, and types from the world over to create a premium world ecosystem that connects to highly effective buyer bases both regionally and internationally, thus opening up a brand new world of enterprise that can increase past all boundaries.
Ms Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group, stated, “Ten years ago, Siam Piwat fully overhauled its business strategies. We had been the first to announce that our buying centres would not be just locations that bought services and products however would be venues that delivered fresh and unparalleled experiences across all dimensions that sought to inspire and offer infinite value to people’s lives. Our enterprise success was no longer measured in profit but rather by the flexibility to win the hearts of Thai and international customers. Since then, we now have efficiently transcended domestic competitors and turn out to be the winner of quite a few world accolades, making historical past and establishing strong customer bases both locally and internationally. Our success right now is owed to the long-standing collaboration with our retailers and enterprise companions, who are prepared to move ahead with us to revolutionize the industry and introduce novelty. The progress and success that we now have been able to achieve collectively due to our mutual help is something we actually take pride in.”

Digital know-how performs a important function in enterprise today because it has altered the enterprise ecosystem and introduced alternatives for digital methods to turn into interconnected. As such, a retail business no longer has to confine itself to the traditional limits of the industry and may now expand in the course of new enterprise fashions through partnerships as properly as combine customer bases in such a way that may maximize benefits and ship an astonishingly numerous vary of experiences to prospects through a single platform. Siam Piwat recognized this opportunity and thus started growing a premium Global Ecosystem that can connect its companions from all over the world, so that every get together can achieve mutual development on the digital platform, all of which is all rooted in Siam Piwat’s enterprise philosophy of Shared Values and Co-creation for greater and more sustainable success.
Ms Chadatip added, “Today, we are ready to launch into a new world the place enterprise can increase without boundaries and introduce the Universe of Extraordinary Experiences. In only thirteen months, we revised our strategies and developed a brand new application with capabilities to hook up with varied kinds of platforms of our companions in the ecosystem. Under the steering of Mr Ariya Banomyong, Acting Chief Innovation Officer of Siam Piwat and CEO and Founder of Transformational, and our Chief Digital Officer Mr Axel Winter, and with state-of-the-art innovations from various premier organizations overseas, Siam Piwat has invested over 300 million baht within the improvement of this utility together with big data, with the first objective of supporting the enterprise of the retailers in our 4 purchasing centres as properly as over 1,000 local and international companions that we have invited to join this Global Ecosystem, forming the first-ever synergy of such scale. We are very pleased to introduce the ONESIAM SuperApp as a platform that allows companies throughout thirteen industries to engage prospects, primarily inserting them firmly into the daily lifetime of the purchasers as insightful companions. The vision behind the event of the ONESIAM SuperApp that may allow the partners on this enterprise ecosystem to fulfil the method to life needs of affluent customers are as follows:
Siam Piwat is amongst solely a handful of actual property developers on the planet to spend money on developing their very own platform for their clients and partners to deliver benefits to all involved. This initiative is built upon the imaginative and prescient of Siam Piwat and its companions within the Global Ecosystem, who will come together and co-create digital experiences past expectations on the only platform. โซล่าเซลล์ for expertise management is customer-centric, which allows a profound understanding of buyer behaviour and desires, injects inspiration and delivers unrivalled experiences while fostering the psychological values and serving the consumers’ consumption demand in all dimensions with the ultimate companies.
The new ONESIAM SuperApp will be launched on December 9, and membership is free and open to all. The ONESIAM SuperApp curates a number of products and services primarily based on each user’s interest and is capable of recognizing patterns in user behaviour because of AI-based know-how. In addition, as part of hyper-personalized advertising, the application can analyze purchasing behaviour and predicts every customer’s subsequent purchase, which in flip improves Siam Piwat’s merchandise administration and creation of campaigns that really meet customer wants in addition to enhances the integrated expertise for customers who’re looking for an insightful companion.

Mr Panthep Nilasinthop, Chief Customer Officer of Siam Piwat Company Limited, acknowledged, “The ONESIAM SuperApp might be a portal to Siam Piwat’s ecosystem that may empower its members extra totally than ever. Today, retail is no longer only a matter of transactions, however is also about building experiences that will maximize satisfaction for patrons, which is ready to, in turn, reinforce Siam Piwat’s distinctive innovative retail management.”

The ONESIAM SuperApp brings together extraordinary elements by way of the 4 universes of experiences below:
For the event of the ONESIAM SuperApp, Siam Piwat has partnered with various main tech corporations, corresponding to Transformational and Perx Technologies, to create unprecedented digital experiences useful to each retailers and companions. At the same time, the purchasers will be in a position to avail themselves of a full vary of privileges via a brand new Loyalty Program that replaces conventional factors collection with the VIZ COIN, which can be earned and spent with larger ease and excitement thanks to the gamified experience. The Company has also joined arms with Adobe, which shall be overseeing content material administration and personalization, and Huawei Technologies, which supplies cloud services, with plans to companion with extra main corporations to develop the platform towards fintech and digital property in the future. Siam Piwat expects to garner 500,000 downloads for the ONESIAM SuperApp within the first three months and 5,000,000 downloads by the end of 2022.
The ONESIAM SuperApp is ready to group up with world privilege companions and retailers to ship a universe of experiences that match customer needs with products and services more precisely. Thanks to the arrogance and belief that the Company has earned from its companions via the years, over 50 corporations across 13 industries have accepted the invitation to affix Siam Piwat in co-creating this premium world-class business ecosystem. A preliminary record of the companions who’ve joined the ecosystem is as follows::

Leave a Comment