BEC World, the operator of Thailand‘s Channel three, is embarking on a transformation to turn into a quantity one content material supplier and increase its revenue streams within the digital content material platform and world content material licensing sectors. Surin Krittayaphongphun, president of TV business and government director at BEC World, said this strategic transfer aims to make sure the company’s survival and sustainable progress in the face of changing client behaviour and the digital disruption era.
Currently, the company’s revenue from its TV enterprise contributes 85-88% of the whole income, but this is predicted to lower to 70% inside the next five years. To counter this, BEC World plans to grow its revenue from world content licensing, artist administration, film and music content material. Smooth and international content material licensing are anticipated to account for 15-25% of the entire revenue within the next 5 years.
BEC World’s digital business contains the CH3 Plus application at no cost on-line content viewership and a Channel3 Plus premium paid subscription version. The company has also licensed content material abroad, together with Southeast Asian nations and some African countries. By the end of this 12 months, it goals to have 10 million viewers of CH3 Plus and 300,000 paid subscriptions for Channel3 Plus premium.
“We’re transforming into a leading content material supplier by constructing single content material on a multiplatform,” mentioned Surin Krittayaphongphun.
The agency at present spends three billion baht per year on the production of TV dramas, which make up the channel’s core income. BEC World plans to increase its offerings past TV dramas adapted from novels, with a focus on developing content material based mostly on profitable international TV dramas.
Surin Krittayaphongphun also anticipates the company’s revenue to develop within the second quarter, driven by the recognition of its Royal Doctor TV drama. TV dramas generate 54% of the company’s total income, whereas news content material accounts for 36%.
“Since the second quarter, political debate programmes and news noticed a rise in promoting and this situation is predicted to proceed this year as the political uncertainty is attracting the audience’s curiosity,” Surin Krittayaphongphun mentioned..