The well-known Family Mart stores, a cornerstone of the local retail panorama for over 30 years, are set to be rebranded as Tops Daily in the coronary heart of Thailand.
Research made by the Central Retail Corporation PLC (CRC) projected completion by the tip of this yr will deliver an end to an era because it follows a call to streamline its retail operations beneath one unified banner.
The strategic choice by CRC is fuelled by the approaching expiration of their franchise contract for the Family Mart model in Thailand, due in 2023, said Maytinee Phisutsinthop, who holds the place of chief operating officer at Central Retail Corporation PLC.
“This change will unify and strengthen the CRC’s comfort retailer business by bringing Family Mart stores in line with its other consumer-oriented Tops Daily stores.”
This transformative journey for the retail big has already kick-started, with a quantity of branches adopting the new signage bearing Tops Daily as a substitute of the standard Family Mart. This gradual transition has occurred over the previous few months, with the up to date design being implemented in physical retailer locations and mirrored on digital platforms as nicely. This offers a fresh feel to the recognized model, showcasing the brand new Tops Daily branding to the net viewers.
A notable characteristic of the rebranding is the revamped Tops Daily brand, distinctly totally different from the earlier one. It now sports activities white letters towards a purple background, a considerable shift from its predecessor. The former brand bore the title Tops in red letters, whereas Daily was in black, all set against a vibrant yellow background.
The rebranding of Family Mart to Tops Daily marks a strategic decision for the retail sector in Thailand. It confirms the dynamic and frequently evolving panorama of the Thai retail market, a sector that continues to be alert and aware of the shifting tides of shopper preferences and company strategy, reported Pattaya News.
As we observe these strategic changes unfold, the customers and stakeholders of Family Mart can find solace within the identified incontrovertible reality that, even underneath a model new brand and identify, the dedication to offering incomparable service and comfort is undying. Maytinee added…
*”We are committed to ensuring a seamless transition for all our clients, who will continue to take pleasure in the most effective of quality and comfort at our newly rebranded Tops Daily places.”